![]() ![]() This isn’t just important before a sale closes, either – increasing customer lifetime value involves building and maintaining customer trust once the deal is done and they’re signed up to use your product. For sales teams, it’s now more important than ever to find a way to connect with customers personally and cut through the endless noise of transactional messages. Buyers are more informed than ever, and face-to-face engagement forms only a tiny part of the buyer-seller relationship. As sales trainer John Barrows recently told us, “We have to stop spamming people, both on the sales and the marketing side.”īuyer/seller dynamics have shifted in many ways thanks to messaging, and especially in SaaS. It feels lazy, looks spammy, and it more than likely isn’t going to elicit a response because – guess what – everyone else is doing it too. Untargeted outreach like this is the business equivalent of getting a “‘sup?” text from an acquaintance you barely know and haven’t seen in ages. Let me know if I can help with something!” On the other hand, it’s now really easy to spam 50 people. ![]() On the one hand, it’s now really easy to send out a message to 50 of your customers to say “Hey Eric, just checking in to see how you’re getting on. ![]() When it comes to engaging with customers, modern messaging tools can be a blessing and a curse to relationship management teams. ![]()
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